Star Wars and IP Strategy

May 04, 2020

The Star Wars franchise is a prime example of what a strong intellectual property strategy can do for a brand. They have developed a diverse portfolio over the years, leveraging their trademarks, patents, and copyrights for additional revenue in licensing.

Much like the franchise, biotechnology companies can focus on developing a diverse intellectual property portfolio to build and protect their brand. While we don’t have the same type of droids seen in the Star Wars universe, many brands are integrating artificial intelligence (A/I) and machine learning (M/L) into their methods or novel inventions to help advance medical technology.

“Well, if droids could think, there’d be none of us here, would there?” — Obi-Wan Kenobi

While many AI/ML patents are likely to receive Alice rejections, due to their alleged abstract nature, a strong IP prosecution strategy will help overcome those rejections. Diversifying and protecting your brands interface, logo, or systems/methods are another way to leverage your IP and create a successful user experience to associate with your brand.

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